Led the creation of Pluto Wellness app’s brand identity and storytelling, crafting a cohesive narrative that reflects the brand’s core values of self-care and well-being in a way that feels interactive, relatable, and deeply engaging.
Clients
PLUTO Wellness
My Role
Product Designer Lead
Timeline
December 2024 - Present
Impact
Pluto Wellness was built to solve a key challenge: how to make wellness feel approachable, human, and motivating in a digital space. The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.
Shaping the Brand Story Through User Personas. Identified user personas to craft relatable scenarios and prompts, ensuring the app’s narrative feels personal and addresses real wellness challenges.
Designing Visuals That Reinforce the Narrative. Created visuals that reflect users’ progress, turning each interaction into a chapter of their wellness journey, making abstract goals feel tangible and rewarding.
Impact
From the moment users open the app, they’re guided through an experience that feels supportive and personal—turning wellness from a task into a lifestyle. Through a relatable narrative, friendly voice, and playful visuals, Pluto Wellness invites users to connect emotionally with their wellness journey.
Let’s Connect
Learn more about the projects I worked on?
Schedule a talk with me at feliciasugiartaa@gmail.com to talk more in depth on how to use storytelling to make your brand feels personal.
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