Graphic Designer | Website Designer | Creative Team | Marketing Team
My experience as part of the Marketing Team at GeoComply enables me to appreciate users engagement through managing complex motion design studies while promoting intuitive design solutions through both visual communication and experiences.
Roles Overview
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Disseminate critical company updates weekly to ensure internal organizational awareness across all marketing materials, media, and platforms.
Spearheading interactive ad campaigns and sales tools that drove a 33% user engagement increase within a month through UX research, interviews, and prototyping.
Contributed to two successful rebranding initiatives.
Developing visual elements for marketing campaigns that aligns with out target audiences needs.
Supporting updating visual design, UX and UI for any type of marketing content; from slides and brochures to landing pages.
Details
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Role
Graphic / Interaction Designer
Start
May 2021 - Present
Tools
Figma Adobe Creative Cloud Spark AR
Context
Solo Project
Booth & Interactive Kiosk
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Spearheading interactive kiosk that is used as a marketing and sales tools.
In 2023, we are focusing on showcasing our wonderful products to our customers. While we aim to embrace GeoComply's uniqueness, which provides our clients with solutions in various areas, GeoComply is committed to efficiently offering the right solutions based on our clients' needs.
Conducted two rounds of user interviews: Pre-event and Post-event insights
(1) Pre-event interviews aimed at gaining insights, identifying areas for improvement based on previous years, and aligning expectations for this year's event. (2) Post-event interviews were conducted to gather feedback on what worked and what didn't, helping us plan ahead for the next year.
Behind the avatars, they are real people!
Product Designer
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Managing Two Re-brands Design Libraries
Through my experience at GeoComply, I had the opportunity to be hands-on to website design project and help manage design libraries through our 2(two) re-brands. Here are some sneak peek for our design libraries:
Website
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GeoComply Website is now live here.
I had the chance to work with multi-cross functional team such as Developers, Product, and Content Marketing teams to create internal usage and client-based platform. Here is one of the interface example that I have been working recently. The goal of this screen is to let the user check if their IP has been compromised or not.
Setting Expectations
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Working cross-functional team
As GeoComply is a worldwide company, I have successfully communicate all elements to our development team as detail as possible in a way that the Developer will easily understand it without needing to have extra meetings. I develop both desktop and mobile version.
Interaction designer
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Interactive Social Media Engagement Post
To increase our engagement through our social media, I implemented interactive elements with my knowledge in motion graphic, video production, and AR/VR elements.
"Felicia is a swiss-knife designer in our creative team!" - Marketing Director, GeoComply
Visual | Graphic Designer
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Digital & Physical visual assets
As a Junior Graphic Designer, I learned that having a keen eyes is important but understanding brand loyalty is more important. I managed to keep GeoComply both print and digital assets to communicate our brand value based on our look and feel in a creative way!
I also collaborate with our social media team to provide visual for GeoComply social graphics and event campaigns.
Creative team | Marketing team
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Meet the Family!
My experience as part of the Marketing Team at GeoComply enables me to appreciate users engagement through managing complex motion design studies while promoting intuitive design solutions through both visual communication and experiences. Huge appreciation goes to my creative team who allows me to develop my interest in multi disciplinary design practices.
Final Outcome
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Sama
Find the right medicine to relieve your symptoms despite the language barrier.
SAMAis an individual, one-term project that I completed at Emily Carr University of Art + Design. We were challenged to create a product in response to the theme of low bandwidth. So I created SAMA, an app that aims to help international travellers find similar medicine in other countries to relieve their symptoms despite the language barrier.
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